Report Overview
Craft soda, also known as artisanal soda, is a niche segment within the broader soft drinks industry. Unlike traditional sodas produced by major beverage companies, craft sodas are typically handcrafted in small batches using high-quality ingredients and unique flavor profiles. This emphasis on quality and creativity has attracted a growing consumer base seeking premium and distinctive beverage options.
The current market size of the craft soda industry is estimated at approximately $700 million in 2023. This segment is expected to experience a healthy Compound Annual Growth Rate (CAGR) of 6.5% from 2024 to 2032, driven by several key factors.
One of the primary growth drivers for craft soda is the increasing consumer demand for natural and artisanal products. As health-conscious consumers seek alternatives to traditional sugary sodas, craft sodas, often made with natural sweeteners and flavors, have gained popularity. Additionally, the trend towards supporting local and small businesses has further boosted the appeal of craft sodas among consumers looking for unique and authentic experiences.
Another significant factor fueling the growth of the craft soda market is the rise of experiential consumption. Consumers, particularly millennials and Gen Z, are increasingly valuing experiences over products. Craft sodas, with their emphasis on craftsmanship, storytelling, and diverse flavor profiles, cater to this demand for unique and Instagrammable experiences.
Moreover, the increasing focus on sustainability and ethical consumption practices is driving consumers towards brands that prioritize environmental and social responsibility. Craft soda companies that emphasize eco-friendly packaging, locally sourced ingredients, and transparent supply chains are likely to resonate with this consumer segment.
In terms of regional market distribution, the craft soda market is dominated by North America, particularly the United States. The region’s strong culture of innovation, diverse consumer preferences, and robust distribution networks have contributed to its leadership in the craft soda industry. Europe and Asia Pacific are also emerging as key markets for craft sodas, driven by increasing disposable incomes, changing consumer preferences, and a growing interest in premium beverages.
However, the craft soda market faces several challenges, including intense competition from established soda brands, limited shelf space in retail outlets, and the need to scale production while maintaining product quality and authenticity. To overcome these challenges, craft soda companies should focus on building strong brand identities, expanding distribution channels through partnerships with specialty retailers and e-commerce platforms, and investing in marketing strategies that highlight their unique value propositions to consumers.
In conclusion, the craft soda market presents significant growth opportunities fueled by shifting consumer preferences towards premium, natural, and experiential beverages. By leveraging these trends and addressing key challenges, craft soda companies can position themselves for success in a competitive and dynamic market landscape.
This report provides a deep insight into the global Craft Soda market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Craft Soda Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Craft Soda market in any manner.
Global Craft Soda Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Pepsi
Jones Soda Co
Reed’s
Inc.
Appalachian Brewing Co
Boylan Bottling Co
SIPP eco beverage co. Inc.
Crooked Beverage Co.
JustCraft Soda
Gus
Q Drinks
Tuxen Brewing Company
Market Segmentation (by Type)
Natural Craft Soda
Organic Craft Soda
Market Segmentation (by Application)
Teenagers
Young Adults
Middle-aged and Elderly
Geographic Segmentation
• North America (USA, Canada, Mexico)
• Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
• South America (Brazil, Argentina, Columbia, Rest of South America)
• The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Craft Soda Market
• Overview of the regional outlook of the Craft Soda Market:
Key Reasons to Buy this Report:
• Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
• This enables you to anticipate market changes to remain ahead of your competitors
• You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
• The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support
Customization of the Report
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Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Craft Soda Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the market’s competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter’s five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.
Chapter 12 is the main points and conclusions of the report.