Report Overview
Chips, also known as crisps in some regions, are a popular snack enjoyed worldwide. These thin slices of potatoes or other vegetables, fried or baked until crunchy, are a staple in the snack food industry. Chips come in various flavors, textures, and packaging sizes, catering to a wide range of consumer preferences. The market for chips is characterized by its convenience, affordability, and diverse product offerings, making it a competitive yet lucrative segment within the broader snack food industry.
The global market size for chips in 2023 was approximately USD 46.7 billion. With a projected compound annual growth rate (CAGR) of 4.8% from 2024 to 2032, the market is expected to reach USD 68.9 billion by the end of the forecast period. This growth can be attributed to several key drivers and market forces.
One of the primary growth drivers for the chips market is the increasing demand for convenient and on-the-go snack options. Busy lifestyles, urbanization, and changing dietary habits have fueled the need for portable and ready-to-eat snacks, where chips fit perfectly. Moreover, the growing popularity of snacking occasions beyond traditional mealtimes has further boosted the consumption of chips.
Another significant factor driving market growth is the continuous innovation in flavors and ingredients. Manufacturers are constantly introducing new and exotic flavors to cater to evolving consumer tastes and preferences. Additionally, the focus on healthier snacking options has led to the development of baked, low-fat, and organic chip varieties, appealing to health-conscious consumers.
Furthermore, the expansion of distribution channels, including online retail platforms and convenience stores, has widened the market reach for chips. Improved packaging technologies have enhanced product shelf life and convenience, contributing to increased sales and market penetration.
In terms of market trends, there is a noticeable shift towards clean label and natural ingredients in chip manufacturing. Consumers are increasingly seeking products free from artificial additives, flavors, and preservatives. Brands that emphasize transparency in sourcing and production processes are gaining traction among health-conscious consumers.
Moreover, the rise of premium and gourmet chip varieties targeting niche markets has created opportunities for differentiation and premium pricing strategies. Unique flavors, exotic ingredients, and artisanal production techniques are driving the growth of this segment within the chips market.
Regionally, North America and Europe currently lead the chips market, driven by high consumer disposable incomes, established snacking habits, and a wide variety of product offerings. In these regions, factors such as busy lifestyles, increasing urbanization, and a strong culture of snacking contribute to the dominance of the chips market.
In contrast, emerging markets in Asia-Pacific and Latin America are witnessing rapid growth in chip consumption due to changing consumer preferences, increasing disposable incomes, and expanding retail infrastructure. The growing popularity of Western snack foods and the influence of global food trends are further fueling the demand for chips in these regions.
Despite the positive growth outlook, the chips market faces several challenges. These include intensifying competition among manufacturers, fluctuating raw material prices, and concerns related to health and nutrition. Rising awareness about the negative health impacts of excessive snacking, particularly on obesity and cardiovascular health, poses a threat to the long-term sustainability of the market.
In conclusion, the chips market is poised for steady growth driven by evolving consumer preferences, product innovation, and expanding distribution channels. To capitalize on these opportunities, manufacturers should focus on product diversification, clean label initiatives, and market expansion strategies tailored to regional preferences. Additionally, addressing health and sustainability concerns through transparent labeling and healthier product formulations will be crucial for long-term success in the competitive chips market.
This report provides a deep insight into the global Chips market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Chips Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Chips market in any manner.
Global Chips Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Fritos
Ruffles
Lay’s
TERRA
Herr’s
Pringles
Food Should Taste Good
Kettle
Doritos
Garden Of Eatin’
Tostitos
SunChips
Simply 7
Popchips
Market Segmentation (by Type)
Corn Chips
Potato Chips
Tortilla Chips
Multigrain Chips
Others
Market Segmentation (by Application)
Supermarkets/Hypermarkets
Convenience Stores
Independent Retailers
Online Sales
Others
Geographic Segmentation
• North America (USA, Canada, Mexico)
• Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
• South America (Brazil, Argentina, Columbia, Rest of South America)
• The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Chips Market
• Overview of the regional outlook of the Chips Market:
Key Reasons to Buy this Report:
• Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
• This enables you to anticipate market changes to remain ahead of your competitors
• You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
• The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support
Customization of the Report
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Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Chips Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the market’s competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter’s five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.
Chapter 12 is the main points and conclusions of the report.